“IgniteGirls from around the world run as one.”

Official Press Release from our first P&P5k run back in 2013:
“To kickoff a season of bikinis and barbeques, IgniteGirls® will host its first ever free, virtual 5K [edit: called the Pavement & Pearls™ run]. Anyone can sign up, so IgniteGirls® from all over the world will be running in the great outdoors wherever they are located. The race begins on June 15th [2013] at 9:30am EST and continues as long as each individual chooses to take to run the 3.1 miles.

While advanced runners can benefit from the motivation of joining a virtual race, beginning runners are more than welcome also. CEO of IgniteGirls® and fitness model/personal trainer Keri Ford has been sending out weekly packets to all registrants in preparation for the race. They include specific workouts to increase endurance and speed, as well as helpful tips and recipes that supplement the training regimen.

For further assistance, there are regional ambassadors in seven major cities, including Chicago, Atlanta, Baltimore and New York City. Each regional leader is responsible for organizing local training runs and getting a group together for race day.

“The IgniteGirls®  community is all coming together for this race,” said Ford. “This is an event created to give everyone a goal to work toward with no registration fee or travel costs. Training and racing with friends, co-workers and family makes accomplishing the goal even more fun and satisfying.”

Though there is no required dress code, runners can purchase IgniteGirls®  apparel at the online store to coordinate for race day and solidify the team racing environment. A special “Pavement & Pearls™” tank was created by Ford to commemorate the occasion. Ladies are also encouraged to wear a pearl bracelet or necklace to represent the IgniteGirls® mantra: athletic, but girly!

To see some of the preparation that racers have already put into this event, check out #ignitegirls [#pavementandpearls] on Instagram. Ford has been encouraging her trainees to document training runs and healthy meals in order to maintain accountability, spread motivation and introduce racers to one another.”

From California to Japan to Illinois to Afghanistan, we are now headed into our fourth year of this annual running event that has grown to over 200 participants worldwide. Although I am a self-proclaimed NON-runner, I look forward to coaching women to push the envelope and try something new, or set the bar a little higher. It’s a pretty cool thing to watch someone crush a goal they never thought they could accomplish and this is why I continue to host this incredible 8-week training program.


Here are some of the race day highlights from over the years:


Guys and gals, ages 9 to 35!

Who says Crossfitters don’t run? This Crossfit team in NJ completed the 5k as their warm up!

Pre-race with some of the IgniteGirls (including my mom) in Georgia!

What better way to document your run than by taking pictures while actually running.

Finishing the race stronger than I started.

Post-race sweaty selfie!

Registration for this annual event is now closed, but sign up for our emails so you can be the first to know when the 2016 race registration opens!

Join the team.

©2019, Keri Lynn Ford Inc. All Rights Reserved.

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